Google Ads & LinkedIn Ads for Technical B2B
NetGainz runs Google Ads and LinkedIn Ads exclusively for semiconductor, test & measurement, and electronic components companies. We combine over 46 years of overall media experience — including 20 years of B2B technology marketing — with modern paid search and paid social strategy — and layer in search engine optimization (SEO) and Generative Engine Optimization (GEO) consulting to make every campaign work harder.
Semiconductor and electronic components marketing requires a fundamentally different approach from general B2B advertising. Your buyers include hardware design engineers running parametric searches for components like a 10 MHz TCXO at ±0.5 ppm stability, and procurement managers validating approved vendor lists against MIL-PRF-3098 or AEC-Q200 qualification standards. We specialize in reaching both — through precisely targeted Google Ads campaigns and LinkedIn Ads built for technical audiences — with SEO and GEO consulting that ensures your brand appears in both traditional and AI-driven search results. You can contact us to review your current campaigns.
We build Google Search and Performance Max campaigns for analog, mixed-signal, and digital IC product lines — targeting design engineers at the bill of materials (BOM) stage with technically precise ad copy and landing pages.
Quartz crystals, TCXOs, OCXOs, VCXOs, and MEMS oscillators require parametric keyword targeting and technically accurate messaging. We run Google Ads and LinkedIn campaigns that reach engineers searching for exact specifications.
From oscilloscopes to spectrum analyzers, test and measurement (T&M) buyers respond to proof of performance. We create Google and LinkedIn ad campaigns that move prospects from awareness to request for quotation (RFQ) with application-driven messaging.
We help distributors and electronic manufacturing services (EMS) providers reach procurement managers through targeted LinkedIn Ads and Google Search campaigns built around supply chain reliability, lead times, and approved vendor positioning.
We have hands-on experience running Google Ads and LinkedIn campaigns for aerospace and defense electronic components manufacturers, including companies producing Gallium Nitride (GaN) and other advanced semiconductor technologies. Export compliance and regulatory obligations — including International Traffic in Arms Regulations (ITAR) — are managed by our clients; we focus on marketing strategy and paid media execution.
Paid advertising for electronic component and device manufacturers serving IEC 60601 and Food and Drug Administration (FDA) regulated medical markets. We craft technically accurate campaigns that build credibility with both design engineers and procurement teams in the medical supply chain.
LinkedIn and Google Ads targeting Tier 1 automotive suppliers and original equipment manufacturer (OEM) design teams specifying AEC-Q200 qualified components for advanced driver assistance systems (ADAS) and electric vehicle (EV) power electronics.
Demand generation for frequency control and radio frequency (RF) components in 5G base stations, small cells, and network infrastructure — reaching RF design engineers and network equipment procurement teams through targeted Google and LinkedIn campaigns.
18–36 Months
The typical semiconductor design-in cycle from first engineering contact to production order. Google Ads and LinkedIn campaigns must be structured to nurture technically sophisticated buyers across a long and complex journey — not just generate clicks.
2 Distinct Buyers
Design engineers and procurement managers require completely separate messaging. Engineers respond to parametric specs, application notes, and technical credibility. Procurement managers need approved vendor list positioning, supply chain reliability data, and lead time confidence. Our Google and LinkedIn campaigns speak to both, simultaneously.
1 Missed Spec = Lost Design Win
A misstated frequency tolerance or omitted qualification standard in your ad copy or landing page can cost you a design-in worth hundreds of thousands of dollars in lifetime value. We write technically accurate campaigns that build engineering trust from the first impression.
Every engagement begins with intelligence — not assumptions. We combine proprietary market research with specialized Google Ads and LinkedIn Ads execution, supported by SEO and GEO consulting that makes your paid investment work harder across every channel. Learn more about our full approach on our Our Methodology page, or read campaign thinking on the NetGainz Blog.
Before a single campaign goes live, we run a deep research process purpose-built for semiconductor and electronic components companies. We map your competitive landscape, identify market gaps, and surface the exact intelligence needed to position your product line for maximum design-in impact.
Powered by our proprietary research tool — coming soon
We build separate targeting and messaging strategies for design engineers (parametric keywords, technical ad copy, spec-driven landing pages) and procurement managers (LinkedIn account-based marketing, approved vendor positioning, supply chain messaging).
We manage Search, YouTube, and Performance Max campaigns with keyword strategies built around how engineers actually search — including long-tail parametric queries, part number searches, and application-specific terms your competitors are missing.
We run account-based LinkedIn campaigns targeting hardware design engineers, electrical engineers, VP Engineering, and commodity managers at your exact target accounts and company profiles.
As a complement to your paid campaigns, we provide consulting on organic search visibility and Generative Engine Optimization (GEO) — structuring your web content to be cited by Google AI Overviews, Perplexity, and ChatGPT Search when engineers query your product categories.
Coming Soon
We are building a research tool purpose-designed for semiconductor, test & measurement, and electronic components companies — delivering competitive intelligence and market insight at a depth that generic tools simply cannot match. It is the same proprietary research process that underpins every NetGainz campaign, now being developed as a standalone intelligence platform.
Early access will be limited. Join the waitlist to be among the first to see what it can do for your product line.
Let's talk about your product line, your target markets, and what a qualified lead looks like for your team. We specialize in Google Ads, LinkedIn Ads, and SEO/GEO consulting — exclusively for semiconductor and electronic components companies.
